Offering Value First

My bookkeeping certification (Bookkeeper Business Launch) teaches us far more than just bookkeeping. I have learned so much about starting and growing a business, and I am excited to share some of that with you. First off, offer value! You can’t give away too much value! Even if it seems counterintuitive, like “I should be paid for this advice,” if you genuinely give away value with no strings attached, you have just contributed to increasing the value of the marketplace. In some form, at some time in the future, the value will circle back to you. But you have to be the first to give.

In my free consultations with business owners, I want to hear their struggles. I want to get to know where they really need help. Maybe it’s bookkeeping, maybe it’s something else. By getting to know my clients’ struggles on an emotional level, I can better figure out how to serve them. And maybe after presenting my proposal of how to mitigate the struggle, the business owner will decide to take my advice and implement it themselves. You know what? I’d be happy for them! I’d be happy that they could use something I created to make their business better and to make their lives easier. So maybe I get nothing financially out of the process, but if I give value and wait, eventually value will come back to me. Maybe that happy business owner will tell her friends about my services and the next prospect will want me to do the work instead of implementing it herself!