Ballerina to bookkeeper!
Elana Roberts, founder of Root to Rise Bookkeeping LLC
My path to bookkeeping professional is quite unusual. My first career was professional ballet. I danced with San Francisco Ballet for 13 years and then followed my passions for sustainable food and farming to Italy after retiring from the stage. I completed my Master’s Degree in Food Culture and Communications at the University of Gastronomic Sciences and then returned home to Northern California to start a permaculture homestead. I curated food and farm events with my husband, who is a chef. After having our son in 2017, I slowed down a bit and taught myself how to do the bookkeeping for my husband’s private chef business. Low and behold I was good at bookkeeping! This newfound passion led me to dive deep, as I tend to do with my passions.
After completing Bookkeeper Launch and getting QuickBooks Online certified, I started my own bookkeeping business. I love helping passionate entrepreneurs get their finances in order so that they feel empowered to make confident business decisions.
I specialize in working with dance, Pilates, Gyrotonic, and yoga studios and also small farm operations. The same qualities that helped me succeed in ballet make me a good bookkeeper: perfectionism, the drive to continually improve, and attention to detail, to name a few.
